Ole Kirk Christiansen, who started his business in Billund in Denmark in 1932, manufactured wooden furniture and toys. His business wasn’t very profitable and he struggled through the first 30 years. In 1934, he began to concentrate on toys and changed the name of the company to LEGO. This is a contraction of “leg godt” which is the Danish word meaning “play well”.
In the 1960s, the company grew to other Nordic countries. The company created smaller bricks, which were ideal for hands with small https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track hands. It was named DUPLO (after the Latin word duplex, which translates to twofold). This enabled children of all ages to create more detailed models.
In the 1970s Lego began to incorporate new features to make its products stand out from other brands. For instance, they included an array of faces to their minifigures. This made the minifigures more realistic and capable of conveying different emotions and facial expressions. The Lego Group added wheels to their bricks, allowing them to construct vehicles and other machines.
The next step was to introduce themed themes – systems within systems which let customers create a specific world or scenario. The company was able to increase its brand’s popularity and appeal to a younger audience. In addition the company grew its production by opening factories in South Korea, Malaysia, and Brazil.